Class Exercise #1

1. Understanding typographic logos + Connotations

1. Research 25 typographic logos and analyze / define connotations of letterforms. Take photos, search magazine, search online, etc. to find a large array of styles. Layout these logos however you wish just remember, you must be able to pin up the work and turn in a hard copy for a grade. Please print in color also. Example of process doc.
2. Now, you will go one step further.
   Start to think about what visual forms evoke different feelings. For each logo, begin to describe connotations in a written context. Use terms that are specific and provide clarity like sophisticated, rich, introverted, silly, organic, etc. If you are unsure of a single word, try describing using type terms or other design composition terminology. The important thing is you start to learn how to define meaning in form.

2. Express your Identity

1. Create a list of 20 words that describe you. Be specific! 
2. Hand your list to a neighbor. Ask your neighbor to cross out / or edit words that are not clear or specific enough to visualize successful. For example, creative is not a good word to try and visualize... try to think about how you are creative to make more specific... comic book guy... fahionista, introverted painter... etc.
3. Narrow down your list to 5 words
4. Research at least 25 images from interior design, fashion, graphic design / art, nature, architecture, etc. that visually describe the word(s) you want to communicate in personal logo. Create moodboards for each word that will help drive the art direction of your project.

Introduction to Project 1

Project 1 Introduction
1. Positive / Negative Balance
2. Figure / Ground Reversals
3. Simple Unexpected Relationships between letterforms
4. Ligatures
5. Synergy between letterforms
6. round vs. angular forms
7. serif vs. sans serif type
8. illustrated type.
9. consider connotations / meaning

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Some online Logo Resources / Inspiration

Iconic Logo Designers - an awesome site to see some of the greats! Also has several links to other great logo sites.
Logo Lounge - one of my other favorite logo sites
LogoDesignLove - David Airey Website about logos and brands - great book also if you are interested in adding this to your design library at home.
Typographic Logo Designs - blog showing examples of logos focused heavily on type.
http://www.typebased.com/ - more type logo examples
Articles about logo design and typography - this website has links to 60 other relevant articles about designing logos with letterforms
The Logo Design Process from Start to Finish - online article from Just Creative Design. This is a great design blog if you are interested in following other blogs!
What Makes a Good Logo - online article from Just Creative Design.
11 Steps of a Successful Logo Design Process - online article

Examples of Work from other intro class
http://gsuexamples.blogspot.com/2009/08/grd3000-personal-logos.html

Sam Flax Fieldtrip - Materials Workshop

The materials workshop at Sam Flax will begin at 5:45pm and run until about 7:15pm on Monday, August 29. Because the store promptly closes at 7:30pm, you may want to come earlier to the store to begin browsing and shopping before the workshop. If you don't have time to shop after the workshop, refer to the hours below and return at your own convenience to buy supplies.

1460 Northside Drive
Atlanta, GA 30318
Phone: (404) 352-7200
Fax: (404) 605-9992
Email: Sales@samflaxsouth.com
Get Directions

Store Hours
Monday thru Friday: 8:30 am - 7:30 pm
Saturday: 10:00 am - 7:00 pm
Sunday: 11:30 am - 6:00 pm

Welcome to a new semester

I hope everyone has had a wonderful summer and is ready to get back to it! Make sure you read through the syllabus, review the materials you will need for this class, and check out the calendar dates (especially critique days! which are mandatory). We'll review the syllabus together extensively.