For this project, you will be busy busy busy! You will create a new package for an existing product. Choose something which will inspire, encourage, and initiate lofty creative design ideas for the final work of this semester. I would suggest you choose a product which is in dire need of redesign instead of those packages which are already successful from their point of purchase delivery.
Some industries to look into include:
Beverage
Food
Beauty / Skin Care
Electronics
Household appliances
Office supplies
Fashion / Accessories
After you have completed your product redesign, you will create a series of three advertisements. The final ad series should be cohesive in design and relate to each other by one over-arching concept that is evident as a single campaign. The campaign should be related to purpose and drive of product design.
We will look at some big brand campaigns together and you will be responsible for research ad campaigns across multiple genres, interests and demographics on your own as well. See what it is that makes an ad successful or not so successful. Is there a clear message? Is it right for the audience? Is it right for the product?
Download and review the full project brief here:
www.catnormoyle.com/classdocuments/04_Package_Redesign_and_Advertisements.pdf
Wed NOV 2
Introduction of Project #4
Mon NOV 7
Get approval on product. Why are you going to redesign this package? What is the problem? Introduce Class exercise 5: Writing a creative brief
Wed NOV 9
In-Class workday
Mon NOV14
Workday / Class exercise 5 due
Wed NOV16
In-progress critique – package designs + mockup review + advertisements
Mon NOV21 Thanksgiving Holiday
Wed NOV23 Thanksgiving Holiday
Mon NOV28
Finalize product redesign + Advertisements / Last check-in before final critique.
Wed NOV30
Project #4 Final Critique / Present Boards + Final Prototype
Mon DEC5
Turn in Digital Archive due between 5:30 - 6pm.
No comments:
Post a Comment