Make sure to turn in about 2 pages (double-spaced) of the written portion + images to follow.
Your text should include:
1. Background about the brand and product
2. Objectives (One big goal + any sub goals that you may be trying to accomplish as well)
3. Target Audience
4. conclusions / hypothesis for design directions
Images should include:
1. Images of current product packaging (visually analyse what exists now)
2. POP (where does this exist in stores? where do you want to see it exist in stores?)
3. Competitor brands (what other products and brands are competitors or potential competitors of your product)
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