Digital Archive Requirements

Turn in a final DVD burned with all project work from the semester. Only projects... no class exercise work is required.

Due Wed, Nov 30 in class
OR
in my mailbox (in the art office) by 5pm Monday, December 5... make sure you get there before 5pm as the art office will be locked up after business hours.

In order to get full credit on your digital archives (which is 5% of your final grade), you must include

• project 1 presentation board in PDF format
• project 1 scanned sketches
• project 2 presentation board in PDF format
• project 3 presentation board in PDF format
• project 3 book photos (original photos - high res)
• project 4 presentation boards (at least 3) in PDF format
• project 4 prototype photos (original photos - high res)

Please check, double check and triple check that your files burn correctly. Without fail, someone always turns in a disk that is blank...

Email me with questions.

Extra Credit : Design a one-pager handout

Due Monday Nov 28 (if you want to participate).

Prepare a one-pager that walks you through a "how-to" lesson for creating a unique brush in Illustrator or Photoshop. Be specific and include some thumbnail images. Create one copy for me and one copy for each student in the class (there are 19 students in the class).

Conduct a short 2-5 minute discussion to walk the class through your "how-to" lesson.

In-Progress Critique - Packaging and Ads (wed 16)

For wednesday, remember that everything should be started but not necessarily finished yet. What will be expected is a thourough investigation of your project at this point - meaning, you should have discovered much, be able to talk about pros and cons, and be prepared to finalize direction for final phases of design.

Expectations:
1. creative brief + photo research (due monday)
2. Any other relevant research (i.e., inspiration packaging / ads, etc)
3. sketches
4. product mock-ups
5. Materials investigation
6. Ad ideas - more sketches, photos, type, etc..

You may choose only to pin-up some of your work that is most appropriate for group discussion, however, this is a good guide for you to follow in order to prepare your process packets to turn in at the end of the project.

Look forward to all the great work!

Creative Briefs Due - Monday Nov 14

Make sure to turn in about 2 pages (double-spaced) of the written portion + images to follow.

Your text should include:
1. Background about the brand and product
2. Objectives (One big goal + any sub goals that you may be trying to accomplish as well)
3. Target Audience
4. conclusions / hypothesis for design directions

Images should include:
1. Images of current product packaging (visually analyse what exists now)
2. POP (where does this exist in stores? where do you want to see it exist in stores?)
3. Competitor brands (what other products and brands are competitors or potential competitors of your product)

Project 4: Getting Started

Download the class lecture here. 

Some online resources for you to check out:
http://www.packagingoftheworld.com/ - professional site showcasing award winning package design
http://www.packagedesignmag.com/ - magazine website that focuses on packaging.
http://vandelaydesign.com/blog/design/packaging-design/ - Blog about some neat package design projects.
http://inspirationfeed.com/2010/07/60-creative-examples-of-food-packaging-design/ - Examples of food packaging
http://www.youthedesigner.com/2010/11/01/30-bizarre-and-creative-packaging-design-examples/ - Blog article with some neat examples of packages
http://www.thecoolhunter.net/design/The-Power-of-The-Box---Powerful-Packaging-Design/ - Blog article with some interesting examples of packaging.

Introduction to Package Redesign + Advertisement Campaign

For this project, you will be busy busy busy! You will create a new package for an existing product. Choose something which will inspire, encourage, and initiate lofty creative design ideas for the final work of this semester. I would suggest you choose a product which is in dire need of redesign instead of those packages which are already successful from their point of purchase delivery.

Some industries to look into include:
Beverage
Food
Beauty / Skin Care
Electronics
Household appliances
Office supplies
Fashion / Accessories

After you have completed your product redesign, you will create a series of three advertisements. The final ad series should be cohesive in design and relate to each other by one over-arching concept that is evident as a single campaign. The campaign should be related to purpose and drive of product design.

We will look at some big brand campaigns together and you will be responsible for research ad campaigns across multiple genres, interests and demographics on your own as well. See what it is that makes an ad successful or not so successful. Is there a clear message? Is it right for the audience? Is it right for the product?

Download and review the full project brief here:
www.catnormoyle.com/classdocuments/04_Package_Redesign_and_Advertisements.pdf


Wed    NOV 2
Introduction of Project #4

Mon    NOV 7
Get approval on product. Why are you going to redesign this package? What is the problem? Introduce Class exercise 5: Writing a creative brief

Wed    NOV 9 
In-Class workday

Mon    NOV14 
Workday / Class exercise 5 due

Wed    NOV16 
In-progress critique – package designs + mockup review + advertisements

Mon    NOV21    Thanksgiving Holiday
Wed    NOV23    Thanksgiving Holiday

Mon    NOV28 
Finalize product redesign + Advertisements / Last check-in before final critique.

Wed    NOV30 
Project #4 Final Critique / Present Boards + Final Prototype

Mon    DEC5 
Turn in Digital Archive due between 5:30 - 6pm.