For wednesday, remember that everything should be started but not necessarily finished yet. What will be expected is a thourough investigation of your project at this point - meaning, you should have discovered much, be able to talk about pros and cons, and be prepared to finalize direction for final phases of design.
Expectations:
1. creative brief + photo research (due monday)
2. Any other relevant research (i.e., inspiration packaging / ads, etc)
3. sketches
4. product mock-ups
5. Materials investigation
6. Ad ideas - more sketches, photos, type, etc..
You may choose only to pin-up some of your work that is most appropriate for group discussion, however, this is a good guide for you to follow in order to prepare your process packets to turn in at the end of the project.
Look forward to all the great work!
Friday, November 11, 2011
Creative Briefs Due - Monday Nov 14
Make sure to turn in about 2 pages (double-spaced) of the written portion + images to follow.
Your text should include:
1. Background about the brand and product
2. Objectives (One big goal + any sub goals that you may be trying to accomplish as well)
3. Target Audience
4. conclusions / hypothesis for design directions
Images should include:
1. Images of current product packaging (visually analyse what exists now)
2. POP (where does this exist in stores? where do you want to see it exist in stores?)
3. Competitor brands (what other products and brands are competitors or potential competitors of your product)
Your text should include:
1. Background about the brand and product
2. Objectives (One big goal + any sub goals that you may be trying to accomplish as well)
3. Target Audience
4. conclusions / hypothesis for design directions
Images should include:
1. Images of current product packaging (visually analyse what exists now)
2. POP (where does this exist in stores? where do you want to see it exist in stores?)
3. Competitor brands (what other products and brands are competitors or potential competitors of your product)
Tuesday, November 1, 2011
Project 4: Getting Started
Download the class lecture here.
Some online resources for you to check out:
http://www.packagingoftheworld.com/ - professional site showcasing award winning package design
http://www.packagedesignmag.com/ - magazine website that focuses on packaging.
http://vandelaydesign.com/blog/design/packaging-design/ - Blog about some neat package design projects.
http://inspirationfeed.com/2010/07/60-creative-examples-of-food-packaging-design/ - Examples of food packaging
http://www.youthedesigner.com/2010/11/01/30-bizarre-and-creative-packaging-design-examples/ - Blog article with some neat examples of packages
http://www.thecoolhunter.net/design/The-Power-of-The-Box---Powerful-Packaging-Design/ - Blog article with some interesting examples of packaging.
Some online resources for you to check out:
http://www.packagingoftheworld.com/ - professional site showcasing award winning package design
http://www.packagedesignmag.com/ - magazine website that focuses on packaging.
http://vandelaydesign.com/blog/design/packaging-design/ - Blog about some neat package design projects.
http://inspirationfeed.com/2010/07/60-creative-examples-of-food-packaging-design/ - Examples of food packaging
http://www.youthedesigner.com/2010/11/01/30-bizarre-and-creative-packaging-design-examples/ - Blog article with some neat examples of packages
http://www.thecoolhunter.net/design/The-Power-of-The-Box---Powerful-Packaging-Design/ - Blog article with some interesting examples of packaging.
Introduction to Package Redesign + Advertisement Campaign
For this project, you will be busy busy busy! You will create a new package for an existing product. Choose something which will inspire, encourage, and initiate lofty creative design ideas for the final work of this semester. I would suggest you choose a product which is in dire need of redesign instead of those packages which are already successful from their point of purchase delivery.
Some industries to look into include:
Beverage
Food
Beauty / Skin Care
Electronics
Household appliances
Office supplies
Fashion / Accessories
After you have completed your product redesign, you will create a series of three advertisements. The final ad series should be cohesive in design and relate to each other by one over-arching concept that is evident as a single campaign. The campaign should be related to purpose and drive of product design.
We will look at some big brand campaigns together and you will be responsible for research ad campaigns across multiple genres, interests and demographics on your own as well. See what it is that makes an ad successful or not so successful. Is there a clear message? Is it right for the audience? Is it right for the product?
Download and review the full project brief here:
www.catnormoyle.com/classdocuments/04_Package_Redesign_and_Advertisements.pdf
Wed NOV 2
Introduction of Project #4
Mon NOV 7
Get approval on product. Why are you going to redesign this package? What is the problem? Introduce Class exercise 5: Writing a creative brief
Wed NOV 9
In-Class workday
Mon NOV14
Workday / Class exercise 5 due
Wed NOV16
In-progress critique – package designs + mockup review + advertisements
Mon NOV21 Thanksgiving Holiday
Wed NOV23 Thanksgiving Holiday
Mon NOV28
Finalize product redesign + Advertisements / Last check-in before final critique.
Wed NOV30
Project #4 Final Critique / Present Boards + Final Prototype
Mon DEC5
Turn in Digital Archive due between 5:30 - 6pm.
Some industries to look into include:
Beverage
Food
Beauty / Skin Care
Electronics
Household appliances
Office supplies
Fashion / Accessories
After you have completed your product redesign, you will create a series of three advertisements. The final ad series should be cohesive in design and relate to each other by one over-arching concept that is evident as a single campaign. The campaign should be related to purpose and drive of product design.
We will look at some big brand campaigns together and you will be responsible for research ad campaigns across multiple genres, interests and demographics on your own as well. See what it is that makes an ad successful or not so successful. Is there a clear message? Is it right for the audience? Is it right for the product?
Download and review the full project brief here:
www.catnormoyle.com/classdocuments/04_Package_Redesign_and_Advertisements.pdf
Wed NOV 2
Introduction of Project #4
Mon NOV 7
Get approval on product. Why are you going to redesign this package? What is the problem? Introduce Class exercise 5: Writing a creative brief
Wed NOV 9
In-Class workday
Mon NOV14
Workday / Class exercise 5 due
Wed NOV16
In-progress critique – package designs + mockup review + advertisements
Mon NOV21 Thanksgiving Holiday
Wed NOV23 Thanksgiving Holiday
Mon NOV28
Finalize product redesign + Advertisements / Last check-in before final critique.
Wed NOV30
Project #4 Final Critique / Present Boards + Final Prototype
Mon DEC5
Turn in Digital Archive due between 5:30 - 6pm.
Monday, October 31, 2011
Final Critique - Book Cover Designs
Great job designing book covers! Check out the work from our third critique of the semester. There has been so much improvement already.
Monday, October 24, 2011
Class Exercise #4: Mockups
Due: Wednesday, October 26
A mockup is a scaled or full-size model of a design or device, used for teaching, demonstration, design evaluation, promotion, and other purposes. A mockup is called a prototype if it provides at least part of the functionality of a system and enables testing of a design.
For homework, you must
1. Finish designing your book cover to scale in Photoshop and/or Illustrator. Set up your digital file to look like this...
2. After your design is in Photoshop or Illustrator, place the flat file in a new file. Resize to a half scale mockup, like this...
3. Print, trim to size, and fold along seems to create half scale mockup. You can print this landscape on an 8.5''x11'' piece of paper. make sure to use a quality paper to give color and design justice. Craftsmanship and aesthetic will be considered in critiquing mockups.
4. In class on Wednesday, we will swap designs with another student. You will critique each others work on Overall composition / hierarchy/ alignment, color, typography, of of course... concept/meaning.
Only those who complete their mockups in entirety will be able to participate in exercise. Come to class prepared!
A mockup is a scaled or full-size model of a design or device, used for teaching, demonstration, design evaluation, promotion, and other purposes. A mockup is called a prototype if it provides at least part of the functionality of a system and enables testing of a design.
For homework, you must
1. Finish designing your book cover to scale in Photoshop and/or Illustrator. Set up your digital file to look like this...
4. In class on Wednesday, we will swap designs with another student. You will critique each others work on Overall composition / hierarchy/ alignment, color, typography, of of course... concept/meaning.
Only those who complete their mockups in entirety will be able to participate in exercise. Come to class prepared!
Thursday, October 20, 2011
Schedule Changes
If you are behind on concept development, get caught up on all your sketching this weekend. By Monday, October 24, you should be finalizing your cover designs in Photoshop / Illustrator.
On Monday, we will start our mockup exercise.
Reminder of design process needs. When you turn in your final board and mockup for final critique, you must include process. Below is a list of my expectation of design process.
Monday, October 24: Finalize book cover designs on computer, Introduce exercise 4 - mockups
Wednesday, October 26: Exercise 4 continued. workday.
Monday, October 31: Final critique Book Cover Design. Turn in (1) Board + (1) full-scale Mockup + (1) Design Process packet.
On Monday, we will start our mockup exercise.
Reminder of design process needs. When you turn in your final board and mockup for final critique, you must include process. Below is a list of my expectation of design process.
- at least 25 sketches of initial idea generation - these are thumbnail sketching / fast thinking / sketches meant to convey ideas...
- Additional materials that demonstrate thinking and concept development like photos, collage, type, color, etc. related to your projects.
- Three Refined concepts (different directions) of the book cover in its entirety including how the design will layout on back, spine, and cover.
- Final Design refinement (computer variations, mockup, etc.) - Any refinement steps conducted after concept has been finalized.
Monday, October 24: Finalize book cover designs on computer, Introduce exercise 4 - mockups
Wednesday, October 26: Exercise 4 continued. workday.
Monday, October 31: Final critique Book Cover Design. Turn in (1) Board + (1) full-scale Mockup + (1) Design Process packet.
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